Personal Care

Fixate™ Design Polymer

INCI Name: Polyacrylate-32

Fixate Design model 250

New Fixate™ Design polymer provides the ultimate formulation flexibility to deliver styling products with clean, lustrous, long-lasting volume and hold.

Fixate Design polymer is an anionic, multi-functional film-forming polymer delivering superior performance in hair styling applications and offering excellent formulation flexibility. When used in styling applications, Fixate Design polymer delivers high humidity resistance, tailored hold, exceptional shine, little to no flaking, enhanced volume and distinctive sensory.

The versatility of Fixate Design polymer provides formulators with creative options and degrees of freedom while maintaining superior performance.

Broad Applications Fit

  • Mousses, curling creams and curling sprays
  • Putties, pastes and taffies
  • Glazes
  • Pump sprays
  • Combing cremes 
  • Waxes

Key Benefits 

  •  Enables enhanced style creation, volume and curl definition
  •  Excellent resistance to high humidity
  •  Delivers a clean, light wet feel and desirable dry feel
  •  Provides effective frizz control for smoother, silkier looking hair
  •  Low to no flaking
  •  Removes easily with shampoo; no build-up
  •  Offers compatibility with commonly used styling additives including some low-charge cationic polymers
  •  Low viscosity response to neutralization and dosing concentration
  •  Efficient, easy-to-use liquid
  •  Preservative-free