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At Lubrizol, we strive to act as responsible corporate citizens. Based on the principles outlined in our corporate philosophy, we continually protect the health and safety of our employees, customers and neighbors as we support stronger, more sustainable communities.
Fixate Superhold Polymer
Fixate PLUS Polymer
Fixate G-100 Polymer
Styling products - Gel
Styling products - Other
Make it BoldExpress yourself! Making a strong statement in styling takes a powerful polymer. Fixate™ Superhold polymer redefines strong hold, defying gravity as well as humidity.
NEW Fixate Superhold polymer (INCI Name: Polyacrylate-2 Crosspolymer) provides stiff hold and superior humidity resistance. This innovative, patent-pending polymer enables the creation of novel, cost-effective, low-to-high viscosity styling products with high clarity, excellent shine on hair, strong resistance to flaking and superior texture and aesthetics.
Key Benefits of Fixate Superhold Polymer:
Excellent ShineSingle fiber luster analysis was performed using the Goniophotometer. Figure 1 indicates hair fibers treated with Fixate Superhold polymer show an average of 32% improvement in luster (shine) over those treated with PVP K-90, and a 34% increase in luster vs. untreated hair fibers.
High StiffnessStiffness of Chinese hair tresses treated with gels based on Fixate Superhold polymer and other fixative polymers was measured using a TA.XT.Plus® Texture Analyser with a 3-point bend fixture. Peak force (N) data show that Fixate™ Superhold polymer provides the highest stiffness, even at high humidity.
Superior Humidity ResistanceTo last, styles must defy gravity and resist humidity. Treated tresses were wrapped on spiral rods, allowed to dry overnight, were removed from rods and hung in a humidity chamber (90% RH, 23ºC). As shown in the figure below, Fixate Superhold polymer exhibited superior resistance to humidity compared to traditional hard-hold polymers.
Resistance to FlakingFixate Superhold polymer exhibits strong resistance to flaking. Tresses treated with gels prepared from 2.0 wt% TS fixative polymer (as noted) with 0.3 wt% Carbopol Ultrez 21 polymer, were dried and then combed through. Combs were then compared to detect residue. The photographs below show that Fixate Superhold polymer shows significantly less flaking than PVP (K90) or VP/VA copolymer.
Broad Versatility in Styling ApplicationsFixate Superhold polymer can easily be formulated into a wide variety of product forms such as:
Texture and flow can be tailored to preference by altering usage concentration and pH.
Our family of fixative polymers also includes Fixate™ PLUS, and Fixate™ G-100 polymers.Fixate PLUS polymer is a revolutionary polymer for hair styling that combines long-lasting style support and exceptional humidity resistance.
Fixate G-100 polymer is an acrylic copolymer and hair fixative having a highly branched structure with distinct hydrophilic and hydrophobic domains.
A broad range of hold and stiffness levels, from soft touchable hold to a firm crisp finish can be achieved with various usage levels and formulation techniques. Use the chart below to select the fixative polymer that is right for your application.