Personal Care

Clear Economy Shampoo

Formulation Details: SH-0059

Region: Global

This basic economical shampoo, containing a low concentration of surfactant solids, provides surprising cleansing benefits in a cost effective product.  It is thickened with Novethix™ L-10 Polymer, an easy-to-use cold processable liquid rheology modifier, which delivers elegant, smooth, honey-like flow and a crystal clear appearance.  The surfactant package is comprised of Sulfochem™ SLS-K Surfactant and Chembetaine™ CAD Surfactant for rich, long-lasting lather.

Applications:

Hair Care - Shampoos

Form:

Liquid

Appearance: Clear

Product Positioning:

Economy
Electrolyte Tolerance
Gentle
Mild