Personal Care

Ultra-Economy Clear Strawberry Shampoo

Formulation Details: SH-0058(LA)

Region: Latin America

This ultra-low cost shampoo, containing a very low concentration of surfactant solids, delights with a fresh, fruity aroma, pleasing in-use cleansing aesthetics, and crisp shelf appeal.  It is thickened with Novethix™ L-10 Polymer, an easy-to-use cold-processable rheology modifier, which delivers elegant, smooth, honey-like flow and a crystal clear appearance.  Amidex™ KDO Surfactant generates and stabilizes soft, long-lasting foam.

Applications:

Hair Care - Shampoos

Form:

Liquid

Appearance: Clear

Product Positioning:

Economy
Electrolyte Tolerance
Gentle
Mild