Personal Care

Clarifying Shampoo

Formulation Details: SH-0044

Region: Global

Preliminary formulation for a cleansing shampoo developed to reveal, and enhance the natural, healthy shine to the hair, while removing residue and build-up from daily styling products. Amidex™ CME Surfactant provides a stable dense foam, further enhanced by the use of Sulfochem™ EA-2 and Sulfochem™ ALS Surfactants which are excellent low color & odor cleansing surfactants for hair which is styled on a routine basis.

Applications:

Hair Care - Shampoos

Form:

Liquid

Appearance: Clear

Product Positioning:

Fine Hair
Fragrance-Free
Low pH
PEG Free
Revitalizing
Stiff Hold
Touchable Hold
Volumizing