Lubrication Education

K2M - Knowledge-2-Market

Learn the Art of Selling Lubricants in Real Life Selling Simulations

K2M (Knowledge-to-Market) courses give you the practical lubrication knowledge and skills you need to successfully close more lubricant sales and solve more customers’ problems. K2M online courses introduce you to virtual customers who ask relevant questions; your “job” is to answer the “customer’s” lubrication questions correctly in order to advance the “sale." K2M courses are realistic simulations of lubrication sales meetings with customers.  They teach you how to ask the right questions in the right way, accurately assess your customer’s situation and provide an effective solution. As you work through each course scenario with your virtual customers, your confidence and expertise grows. See for yourself how effective these sales scenario training courses are.

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In order to achieve Authorized Provider accreditation, Lubrizol K2M completed a rigorous application process, including a review by an IACET site visitor, and successfully demonstrated adherence to the ANSI/IACET 1-2007 Standard addressing the design, development, administration, and evaluation of its programs. Lubrizol K2M has pledged its continued compliance with the Standard, and is now authorized to use the IACET name and Authorized Provider logo on promotional course material. In addition, Lubrizol K2M is now linked to the IACET web site and is recognized as offering the highest quality continuing education and training programs.

Improve Lubricant Sales Results in Six to Eight Weeks

K2M multi-week training programs organize courses into a series of manageable steps to improved performance. K2M online programs are equivalent to classes. They are facilitated by an industry expert and involve weekly assignments over a 6-8 week period. Assignments can be done online anytime during the week. Days, nights, weekends, it is up to you.  Want to see how it all works?  Take a tour of the training programs and courses.

K2M participants typically increase their knowledge of the weekly study topic by 20-40%. Over 40 online lubrication courses and over 1600 pages of lubrication reference materials are available as subscriptions or in multi-week training programs. Want to see if your questions are answered?  Review upcoming training programs and then signup for a 30-day trial of the course and the 1600+ page reference library.


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