Improve overall efficacy of air care formulations with rheology modifiers that control product flow and perfume release 
Functional ingredients and rheology modifiers for car washes, protectants, polishes and degreasing systems with superior suspension and stabilization 
Formulate high performance automatic and manual dish products with efficient rheology modifiers and effective functional cleaning ingredients 
Rheology modifiers and functional ingredients providing high performance efficacy in laundry detergents, fabric softeners and pretreatment systems 
Rheology modification for high performance hand soaps, hydroalcoholic sanitizing gels, and waterless hand cleaners 
Vertical cling improves cleaning functionality providing better contact on vertical surfaces with controlled misting and fewer drips 
Specialty applications where rheology modifiers provide high performance flow control and shear-thinning functionality 