Household, Institutional and Industrial

When the flu season is in full swing, it’s nearly impossible to ignore the frequent newscasts warning of potential pandemics.  Consumers are well aware of the need for frequent hand cleansing and the importance of clean surfaces.  Whether in the office, in the car, or at home, taking care to avoid the transmission of germs is more important than ever. So, help consumers wipe out germs wherever they hide. 

Good surface contact promotes cleaner surfaces and better disinfecting power.  Carbopol® EZ and
Novethix™  L-10 polymers enable controlled misting, excellent vertical cling, and the suspension of actives and abrasives for consumer-friendly, easy-to-use formulations.  

Formulating Surface Cleaning Systems

Improved vertical cling and controlled misting in spray applications insures that surface cleaning products are delivered to the surface without messy drips.  Cling power helps assure that products stay where the consumer wants them to be and helps facilitate an effective cleaning function.  Both elements improve the cleaning experience for the consumer, adding convenience and peace of mind.  And a better cleaning experience helps build consumer loyalty.

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Choosing the Right Polymer

All rheology modifiers from Lubrizol can thicken surface cleaning systems.  Carbopol EZ and Novethix L-10 polymers, however, offer excellent efficiency, ease of handling and better overall performance for surface cleaning systems.


These rheology modifiers create easy-to-formulate systems, with a wide variety of suspension, stabilization and flow properties for spray, gel, and wipe applications.

From disinfecting sprays to laundry detergents, Novethix L-10 polymer is an easy-to-use, highly efficient liquid rheology modifier designed to thicken and improve flow properties in a broad range of HI&I applications.  This cost-effective solution provides excellent clarity in applications – another sensory signal that helps to communicate “clean” to consumers.

The range of Carbopol EZ polymers allows for customization of flow properties in gel, spray and wipe formulations.  Each of these polymers provides vertical cling and improved surface contact time as well as providing the capability to suspend insoluble ingredients if desired in the final product form.  These polymers also provide viscosity stability with oxidizing agents for even the toughest cleaning applications.

Call us today at:

United States: + 1-800-379-5389 or + 1-216-447-5000
Europe: + 32-2-678-1911
Hong Kong: + 852-2508-1021
Brazil: + 55-11-4082-1330
China: + 86-21-3866-0366
Mexico: + 01–800–926–85–84
India: + 91-2266027800