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Lubrizol provides rheology modifiers and functional polymers that can be used to formulate high clarity high efficiency fabric care systems. 

Carbopol® polymers and Novethix™ L-10 polymer can be used to provide formulations with flow designed to meet the performance requirements of applications from laundry gels and pastes to non-aerosol pump spray liquids.  The shear thinning rheology these rheology modifiers provide increase the product contact time enhancing the cleaning efficiency of the product on fabric.  Carbopol polymers have good surfactant compatibility and will provide suspension and stabilization of insoluble ingredients. 

Novethix L-10 polymer is efficient in liquid laundry systems providing high clarity and high cleaning performance.   In laundry pretreatment systems, this polymer can provide unique stain removal enhancement performance.

Noverite™ functional polymers are used as sodium tripolyphosphate (STPP) replacements in laundry detergents.  These polymers provide detergent builder functionality in laundry powder systems.

Advantages

  • Rheology modifiers provide good shear thinning rheology with excellent stabilization.
  • The flow obtained reduces splashing of the detergent while maintaining good pourability and yielding a viscosity that provides consumer valued product aesthetics.
  • Novethix L-10 polymer provides excellent efficiency and clarity in liquid laundry detergent with good cleaning performance.
  • Noverite polymers provide builder functionality in powdered laundry detergents and can serve as a replacement for phosphates.
    • These polymers can provide builder functionality in laundry detergent systems.
Formulation NameFormulation NumberDescriptionProducts
2X Economy Laundry Detergent H-FC-0019 This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer valued flow properties with improved pourability of the product providing convenience to the consumer due to its excellent material drain from the container. This formulation uses the diluted form of sodium  odecylbenzenesulfonate. Noverite™ K-752 Polymer
Novethix™ L-10 Polymer
2X High Efficiency Laundry Detergent H-FC-0012 This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability of the product and provide convenience to the consumer due to the excellent material drain from the container. This detergent is intended for front loading washing machines. Noverite™ K-752 Polymer
Novethix™ L-10 Polymer
Color Safe Laundry Detergent H-FC-0016 This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. Noverite™ K-752 Polymer
Novethix™ L-10 Polymer
Delicate Laundry Detergent H-FC-0017 This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to enhance the chelating performance of the system especially important for delicate fabric care. Noverite™ K-752 Polymer
Novethix™ L-10 Polymer
Economy Liquid Laundry Detergent H-FC-0028 Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low cost detergent formulations. Novethix™ HC200 Polymer
Economy Liquid Laundry Detergent for Front Loading Washing Machines H-FC-0029 Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low-cost detergent formulations.
Hydrogen Peroxide Stain Remover H-FC-0023 Carbopol® 674 polymer is used in the formulation to promote stain removal efficiency of surfactants and hydrogen peroxide. The polymer provides rheology modification in low pH system without neutralization. Carbopol® 674 Polymer
Sulfochem™ SLS Surfactant
Laundry Pre-Spotter H-FC-0003B Carbopol® ETD 2623 polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. In addition, Carbopol® ETD 2623 polymer is a faster hydrating polymer which increases the ease of processing. Carbopol® ETD 2623 Polymer
Laundry Pre-Spotter Gel H-FC-0020 Novethix™ L-10 polymer provides efficient rheology modification in this general purpose fabric pretreatment system. The low level of polymer in the system provides efficient thickening, but also there are functional benefits when using the polymer. Novethix L-10 polymer at the low use levels enhances stain removal as well as providing rheology control in the formulation. The stain removal of the treatment is enhanced on EMPA 101 and 104 swatches. The polymer is also effective in removing permanent ink. Novethix™ L-10 Polymer
Laundry Pre-Spotter with Chlorine Bleach H-FC-0005A Carbopol® ETD 2623 polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. In addition, Carbopol® ETD 2623 polymer is a faster hydrating polymer which increases the ease of processing Carbopol® 676 Polymer
Liquid Laundry Detergent with Suspended Fragrance Microcapsules H-FC-0030(EU) Novethix™ HC200 polymer is used in combination with a small amount of Laponite® RD to provide stable suspension of encapsulated fragrance while maintaining easy pourability of this laundry detergent with high surfactant content. Novethix™ HC200 Polymer
Noverite™ K-752 Polymer
Potassium Cocoate
Premium Laundry Detergent H-FC-0018 This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. Novethix™ L-10 Polymer
Noverite™ K-752 Polymer
Premium Liquid Laundry Detergent H-FC-0026 Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics. Noverite™ K-752 Polymer
Novethix™ HC200 Polymer
Premium Liquid Laundry Detergent(1) H-FC-0027 Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics. Noverite™ K-752 Polymer
Novethix™ HC200 Polymer
Stain Spot Cleaner with Hydrogen Peroxide H-FC-0024 Carbopol® 674 polymer provides stable structuring of this stain remover without neutralization. The polymer improves the efficacy of the system with enhanced spreadability and increased contact time on the fabric. Carbopol® 674 Polymer

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