Automatic Transmission Fluid Additives: Products

Traditionally the ATF marketplace has been crowded with fluids developed to keep up with the steady stream of innovations from auto manufacturers. Not to mention the more than 230 million vehicles already on the roads in North America alone, with roughly 85% equipped with automatic transmissions. With each new OEM approved ATF on the market, the challenge for retailers and service centers to stock numerous SKU or store bulk tanks becomes more daunting.

The Market Potential of Lubrizol 9680 Series

At Lubrizol, we envision a new way of doing things—the Lubrizol^® 9680 Series.

The Lubrizol 9680 Series is a premium multi-vehicle ATF additive technology designed to serve a broad range of vehicles. It was designed for use in North American, European and Asia Pacific vehicles. This product is compatible with today’s high performance transmission and also provides premium performance in older vehicles. By adopting a multi-vehicle solution that offers balanced and proven performance, the ATF market can be streamlined and provide efficiencies that can lead to real success for Lubrizol customers.