Lubrizol Offers More Inside™ to FlowGuard® Pipe & Fittings Customers

As a FlowGuard Gold® and FlowGuard® Multilayer Bendable pipe and fittings customer, you know that doing business with The Lubrizol Corporation encompasses more than the
products it provides. It’s about the added value you get from an innovative CPVC supplier that partners with customers who are industry-leading manufacturers to help make your
experience a success from beginning to end, and beyond.

Today, Lubrizol is reaffirming that commitment to providing exceptional products and support with More Inside™, a value proposition that unifies its TempRite® Engineered Polymers family of products for the building and construction market, including FlowGuard® Pipe & Fittings, BlazeMaster® Fire Sprinkler Systems and Corzan® Industrial Systems.

Centering around three components, More Inside encompasses Lubrizol’s key differentiators as a leader in CPVC technologies for the building and construction market:

• Innovation: Our organization has been rooted in research and development since we innovated CPVC piping technologies in 1959. This spirit of innovation continues to thrive today as we develop new engineered solutions to meet the toughest building and construction challenges.
• Expertise: Our network of customers who are industry-leading manufacturers and our employees, from engineering to customer support, are advancing the building products market, providing expert consultation, design assistance and unparalleled overall service. 
• Versatility: With our comprehensive portfolio of piping system materials and custom manufacturing capabilities, we can provide a high-performance solution for virtually
  every residential, commercial and industrial application, while complying with global building and construction regulations.

“Doing business with Lubrizol is more than just producing high-performance products, it’s about the added value that comes from partnering with a company with deep roots in innovation, expertise and product versatility,” said Dale Willis, general manager, TempRite Engineered Polymers. “More Inside is a promise that we will continue to bring products and services to market that result in complete customer satisfaction throughout the entire supply chain.”

More Inside encompasses Lubrizol’s TempRite Engineered Polymers products, including FlowGuard Pipe & Fittings, BlazeMaster Fire Sprinkler Systems and Corzan Industrial Systems. All of these brands will take on a consistent look and feel with the More Inside value proposition at the core. New print ads, scheduled to run in key industry trade publications, will focus on the role Lubrizol plays in delivering superior CPVC solutions through messaging and imagery centered on the company’s compounds and resins, while continuing to showcase the piping products in real-world applications.

In addition, the TempRite Engineered Polymers website, lubrizolcpvc.com, will reflect the newly branded look. Designed to improve the user navigation experience, the website will make it easier for plumbers, contractors, engineers and other end users to learn more about Lubrizol’s CPVC technology, technical expertise, unmatched R&D, global capabilities and network of customers who are industryleading manufacturers.

For all end users of FlowGuard Gold products, More Inside is added peace of mind that they have selected the most widely used CPVC plumbing system in the U.S.—and with good reason. FlowGuard Gold Pipe & Fittings incorporates Lubrizol’s unique CPVC technology to achieve maximum benefits, including:

• Immune to pitting, scaling and corrosion for uncompromised water quality 
• Up to 80% more resistant to impact fracture than competitive CPVC compounds 
• Fast and easy installation using strong, solvent cement welded joints 

Available in CTS SDR 11 sizes, ½" to 2" diameters “Regardless of which Lubrizol building and construction technology is being used, end users working and specifying products made with Lubrizol CPVC technology know they are getting More Inside,” Willis said. “We have embraced the concept at all levels in the organization and are excited to share it with the industry.”

To view Lubrizol’s complete More Inside value proposition or to learn more, visit lubrizolcpvc.com.